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Committee updates, Standard proposals, industry commentary and the Big Idea interview series.
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Invitation for User Feedback: Proposed Changes to the Acceptable Ads Standard on Ad Refresh
Read more: Invitation for User Feedback: Proposed Changes to the Acceptable Ads Standard on Ad RefreshAcceptable Ads are ads that comply with the Acceptable Ads Standard, which is defined by the independent Acceptable Ads Committee (AAC). The Standard is…
Showing 11 of 34 published posts
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Acceptable Ads – The Next Evolution
In 2022, we celebrate 10 years of Acceptable Ads and unveil the future of the Standard and the Committee Over…
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Call for feedback – Acceptable Ads Standard change proposal
The Acceptable Ads Standard ensures that ads do not interfere negatively with users’ web experience. In order to suggest changes…
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Eighth Acceptable Ads Committee Meeting
The AAC held its eighth board meeting on September 16, 2021. The meeting focused on 4 topics: Topic 1 –…
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Wanted: Advertisers to help shape and govern online advertising standards
Are you an advertiser interested in shaping and governing online advertising standards? The Acceptable Ads Committee is looking for advertisers…
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Wanted: Digital rights organizations to help shape and govern online advertising standards
Are you interested in shaping and governing online advertising standards? The Acceptable Ads Committee is looking for digital rights organizations…
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7th Acceptable Ads Committee meeting: Video ads study results
The Acceptable Ads Committee (AAC) met on December 1, 2020, for the seventh time since its inception in 2017. Sticking…
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Acceptable Ads Committee board meeting — deciding what is next
The AAC met on June 9th for the sixth time since its inception in 2017. The AAC typically meets in…
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Update from the Acceptable Ads Committee (Q2 2020)
The Acceptable Ads Committee (AAC) was brought to life three years ago with the mission to build out standards that…
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5th Acceptable Ads Committee Meeting — A Deep Dive on Video Ads
Over the last year, we’ve been seeing tremendous growth in the Acceptable Ads ecosystem. It has morphed into something more…
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Fourth Acceptable Ads Committee Meeting: Browser Fingerprinting Ban and Video Ad Standards Coming Soon!
The Acceptable Ads Committee (“AAC” / “the Committee”) was charged three years ago with creating standards for ads that ad-blocking…