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Committee updates, Standard proposals, industry commentary and the Big Idea interview series.
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Latest
Invitation for User Feedback: Proposed Changes to the Acceptable Ads Standard on Ad Refresh
Read more: Invitation for User Feedback: Proposed Changes to the Acceptable Ads Standard on Ad RefreshAcceptable Ads are ads that comply with the Acceptable Ads Standard, which is defined by the independent Acceptable Ads Committee (AAC). The Standard is…
Showing 10 of 31 published posts
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Invitation for User Feedback: Proposed Changes to the Acceptable Ads Standard on Ad Refresh
Acceptable Ads are ads that comply with the Acceptable Ads Standard, which is defined by the independent Acceptable Ads Committee…
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Ad Refresh Best Practices
Ad refresh can provide publishers with meaningful additional revenue, but it can also affect users, advertisers, agencies and other participants…
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The Web We Want
The internet is supposed to work for everyone. For users, it is supposed to be a place to read, learn,…
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Retail media is booming – but are users being respected?
Retail media networks (RMNs) like Amazon Ads, Walmart Connect, and Target’s Roundel are experiencing unprecedented growth. According to EMARKETER projections,…
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The Big Idea Series – Interview with Ratko Vidakovic
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. The full conversation with all…
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The Big Idea Series – Interview with Katie McAdams
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. The full conversation with all…
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The Big Idea Series – Interview with Vegard Johnsen
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. The full conversation with all…
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The Big Idea Series – Interview with Cecilia Alexandre
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. The full conversation with all…
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The Big Idea Series – Interview with John Osborn
The Big Idea is a distillation of conversations held during our Cannes Expert Interview Series. In the face of growing…
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Redefining the Future of Acceptable Ads: Shifting to a Principle-Based Approach
For over a decade, the AAC has applied a format-based approach to the Acceptable Ads Standards, focusing on specific ad…